Keep Your Shoes On and Carry On

by | Apr 21, 2014 | Air travel | 0 comments

A few weeks ago I noticed an ad on the Transportation Security Administration website, tsa.gov. “Want to keep your shoes on? TSA PreCheck,” it says, alongside an image a woman in red shoes (or at least her bottom half). Another ad for signups says, “Keep those shoes on. You busy traveler, you.”

Even TSA has noticed: Few luxuries these days are as, er, luxurious, as keeping your shoes on. On my recent trip through Hong Kong International Airport, I noticed everyone kept their shoes on in security. Happiness for the masses! There were even reports in 2011 that the U.S. shoe requirements might be lifted. Alas, that rumor turned out to be false, and the right to wear shoes was awarded to the least threatening demographic groups: Children 12 and under and seniors 75 and older could keep their shoes on. And, of course, those in the PreCheck line.

My fear is that the TSA will botch its only success, PreCheck. Already, heavy marketing has increased the ranks of PreCheckers so that these lines are sometimes longer than regular security lines. And if you’ve ever gone through “PreCheck lite,” you know there are permutations of PreCheck out there that are downright confusing. And pointless. So with the shoe luxury being the agency’s major marketing hook, will we ever see the general lift on the need to remove shoes? I doubt it.

Oh well. I have loved PreCheck since 2012, when I made my first pass through with shoes on. (Too bad those shoes had buckles, which sent me back to the conveyor belt.) But like any romance, the longer it continues, the greater the chance someone will screw up. Please, TSA, remain true to business travelers. And if shoes pose no threat, don’t protect your marketing efforts—let’s share with everyone. Then find another special something to give your most frequent customers.

Written by Nancy Branka

Related Posts

On Being Missed

On Being Missed

I am leaving on a red-eye tonight and my husband and son have mentioned numerous times that they're going to miss me. As I get out of the car and hoist my bag onto the curb, I look back to see my son's sad eyes through the back window, and then he forms a heart with...

The Lie-Flat Seat That Doesn’t Work

The Lie-Flat Seat That Doesn’t Work

It was a fantasy, for sure: A fully horizontal night of sleep during the long flight from San Francisco to Auckland—at not much more than an economy fare. Last month, my husband and I flew that route on Air New Zealand, and I was admittedly smug about what I thought...

Running an Airline or Building Cars: The Perils of Legacy

Running an Airline or Building Cars: The Perils of Legacy

This weekend my family and I toured the factory in Fremont, Calif., where Tesla Motors produces its electric cars. I was enthralled. Through it all, I couldn’t help but make the airline comparison. Tesla certainly blows away the automotive competition, but they...

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *